VISUAL DESIGN
Juan M. Montes
The ultimate Lollapalooza experience
Global Rebrand / Illustration
Lollapalooza
Lollapalooza, one of the largest and most recognized music festivals in the world was in need of a major facelift.
I was approached for this project for my illustration style, and was given creative freedom to incorporate that style to reflect the energy and culture of the festival.
Inspiration
Source: The Simpsons 1989
The Smurfs Rescue in Gargamel's Castle 1982
Source: Disney’s Aladdin 1992
Sketches and Color Exploration
Argentina 🇦🇷
Color comp
Further refined
Final design
Brazil 🇧🇷
Color comp
Further refined
BRASIL
Final design
France 🇫🇷
Color comp
Further refined
Final design
Chile 🇨🇱
Color comp
Further refined
CHILE
Final design
USA (Chicago) 🇺🇸
Color comp
Further refined
CHICAGO
Final design
Berlin 🇩🇪
Color comp
Further refined
BERLIN
Final design
Flag Designs
From sketch to final hand off designs for each flag representing South America, Europe, and the United States
Logo Color Treatment
The iconic Lollapalooza logo was kept from the original branding. Color comps were made to work out the color/logo ratios for stage and entryway displays.
Character Design
Each festival featured characters that represents different music genres. The characters became a large central part of the festival’s identity, featured on tickets, merch, web, mobile, billboards, and stage designs.
Designed to be both playful and iconic, the artwork was designed to be scalable from a mobile app screen to a 60-foot stage backdrop.
Interactive and Digital
Web-based promotional microsites featuring interactive games, ticket giveaways, and merch promotions.
Redesigned the festival app UI with new features.
Each city’s website featured tailored artwork, typography, and color systems.
Delivered motion graphics for digital campaigns, broadcast spots, and social content.
Mobile UI Design
UI for the Lollapalooza mobile app
UI & Motion
These are examples of motion graphics used across web, television, and social media.
UI design focused on clarity while simultaneously serve as high-energy modular visuals, balancing vibrant artwork with functional UX patterns for the mobile app and event websites.
The designs were used across interactive site maps, real-time schedules, and photo filters. These designs were created by the marketing team to be in sync with the brand’s new identity.
RedBull TV Internet & Television Spots
Directed and illustrated motion graphics packages for use in international TV spots, online ads, and promotional videos.
Extended the illustration system into animation, allowing characters to move with the same energy as the live performances they represent.
Licensed Merchandise
Designed graphics and illustrations for ticket packaging, licensed merchandise, and promotional material.
A new line of clothing was introduced yearly for all festivals.
Welcome to the Lollapalooza Experience!
Across the cities, billboards entice viewers with the lineup, building anticipation. Upon entering the festival, guests are greeted by large entryways filled with exciting artwork and a preview of what awaits inside. Once inside, photo ops and merchandise are all around. Giant stages adorned with artwork and dancing characters create excitement and add to the energy of the music that awaits.