Lollapalooza, one of the largest and most recognized music festivals in the world was in need of a major facelift.
I was approached for this project for my illustration style, and was given creative freedom to incorporate that style to reflect the energy of the festival.
Source: The Simpsons 1989
The Smurfs Rescue in Gargamel's Castle 1982
Source: Disney’s Aladdin 1992
These are the basic sketches for the look of the cities and iconic buildings that make each city distinctive. I found natural rock formation, and extraterrestrial sightings to be very inspiring.
Each festival featured characters that represents different music genres. The characters became a large central part of the festival’s identity, featured on tickets, merch, web, mobile, billboards, and stage designs.
Designed to be both playful and iconic, the artwork was designed to be scalable from a mobile app screen to a 60-foot stage backdrop.