CONTACT
The ultimate Lollapalooza experience
Global Rebrand / Illustration
OVERVIEW
One of the largest music festivals was in need of a major facelift.
I was approached for this project for my illustration style, and was given the creative opportunity to lead the illustration and visual direction for a full rebrand of the iconic festival.
Direction:
Create an exciting atmosphere by combining my own style and vibrant direction with the brand’s eclectic history.
Requirements:
Provide Original Character Artwork / Sketches,
Create Moodboards, Color Comps, Develop Visual Design Library specific for each country, Lead design direction and provide guidance to design teams
MARKETS
Argentina 🇦🇷
Brazil 🇧🇷
Chile 🇨🇱
USA 🇺🇸
Germany 🇩🇪
France 🇫🇷
Singapore 🇸🇬
Colombia 🇨🇴
INSPIRATION
Aesthetic Inspiration
Pulled from 80’s - 90’s cultural touchstones: Simpsons Color Palette, 90’s Animation Style, Arcade Character Sprite Libraries
Neon • Primitivism • Streetwear • Movement • Electricity • Voltage • Energy
Direction:
Sticking to a 90’s aesthetic to bring homage to the early years of Lollapalooza
Sources: The Simpsons 1989 · The Smurfs Rescue in Gargamel's Castle 1982 · Disney's Aladdin 1992
DESIGN
Flags
From sketch to final hand-off designs for each flag representing South America, Europe, and the United States.
SKETCHES & COLOR EXPLORATION
City Color Palettes
Architectural and environmental sketches informed the visual vocabulary, exploring Singapore, Berlin, and Buenos Aires as backdrops for each city's unique palette.
Inspiration:
Natural Rock Formation • Nebulas • Outer Space • Alien Planets
FINAL DESIGNS
Argentina 🇦🇷
BRASIL
Brazil 🇧🇷
CHILE
Chile 🇨🇱
CHICAGO
USA (Chicago) 🇺🇸
BERLIN
Berlin 🇩🇪
STAGE DESIGN
Stage Scrims
Each festival city received its own color system drawn from local culture, architecture, and energy.
CHARACTER DESIGN
The Heart of the Festival
Each festival featured characters that represent different music genres. The characters became a large central part of the festival's identity, featured on tickets, merch, web, mobile, billboards, and stage designs.
CHARACTER CATEGORIES
🤖 Robot
🦎 Lizard
🎩 Hipster
🎤 Hip-Hop
🐺 Spirit Animal
🛹 Skaters
🌻 Hippie
🦎 Kids
🎧 EDM
FINAL DESIGNS
INTERACTIVE
Microsites
Web-based promotional microsites featuring interactive games, ticket giveaways, and merch promotions. Redesigned the festival app UI with new features.
Each city's website featured tailored artwork, typography, and color systems. Delivered motion graphics for digital campaigns, broadcast spots, and social content.
INTERACTIVE
App UI & Motion
UI design focused on clarity while simultaneously serve as high-energy modular visuals, balancing vibrant artwork with functional UX patterns for the mobile app and event websites.
LICENSED MERCHANDISE
Tickets, Apparel & Promotional Material
Designed graphics and illustrations for ticket packaging, licensed merchandise, and promotional material. A new line of clothing was introduced yearly for all festivals.
FESTIVAL EXPERIENCE
Welcome to Lollapalooza
Across the cities, billboards entice viewers with the lineup, building anticipation. Upon entering the festival, guests are greeted by large entryways filled with exciting artwork. Once inside, photo ops and merchandise are all around. Giant stages filled with artwork, adding to the energy of the music that awaits.
SCALE
From screen to 60-foot stage
Every character and background illustration was crafted to work at any scale (mobile screens, print tickets, billboard posters, and massive live stage backdrops)
OUTCOME
Impact & Results
A unified global visual language deployed across 8 international markets simultaneously that revitalized the Lollapalooza brand for a new generation.
Key Contributions
Brand Direction • Character Design • Motion Graphics • Web UI • Illustration Systems • Merchandise • Stage Visuals • TV Spots
✦ HOIST ME UP ✦
©2026 Juan Montes Design
©2026 The FutureBones · Los Angeles, CA