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Petnet needed a brand identity and visual experience to strengthen the appeal of their platform with the goal of increasing user adoption. I introduced interactive solutions such as hand-drawn concepts, interface animation, loaders, icon design and animation, brand direction as well as provided an interactive approach to their brand.
CHALLENGE AND SOLUTION
To create the app’s loading animation, I naturally looked to Edweard Muybridge’s photographs of a dog and a cat in motion.
INSPIRATION
ICON DESIGN
USER EXPERIENCE & INTERFACE DESIGN
The challenge was to develop new features to the existing app, while creating all new interface designs that are attractive and inviting to the pet industry’s target market. The aesthetics needed to be pleasant and calming to the user. I kept the idea of caring for a pet and feeling connected with them while one’s not available. I decided to go with a hand-drawn traditional method for animating the app’s loader.
The app offers a complete profile for your pet to provide the accurate measurements for each timed meal based on the pet’s weight, age, and activity levels.

Creating a streamlined user experience that can be used to create a pet profile, and allow the app to work
silently in the background was key. The app only notifies you when your pet has been fed, if the food is low, or if there is a problem with the feeder.

New features include an option to connect more than one feeder for multiple pets, and an ecommerce delivery service based on your pet’s nutritional needs. I mapped the ecommerce feature, and provided designs for the food’s delivery information.
DIGITAL PRODUCT DESIGN
The Petnet SmartFeeder is a Wi-Fi connected automatic pet feeder for cats and dogs. Using the Petnet App you can personalize your pet’s daily meal times and portions, order pet food for delivery – and even feed from your phone.
modernizing the pet food industry.
Client - Petnet, Inc., Makers of Petnet SmartFeeder products
NEXT PROJECT:  VIXLET
PIXELSUGAR
Let’s work together
DESIGN STUDIO  
ESTABLISHED 2017 LOS ANGELES CALIFORNIA
T H E  F U T U R E B O N E S
PETNET
Juan Montes
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contact me
PETNET
Juan Montes
modernizing the pet food industry.
Client - Petnet, Inc., Makers of Petnet SmartFeeder products
DIGITAL PRODUCT DESIGN
The Petnet SmartFeeder is a Wi-Fi connected automatic pet feeder for cats and dogs. Using the Petnet App you can personalize your pet’s daily meal times and portions, order pet food for delivery – and even feed from your phone.
CHALLENGE AND SOLUTION
Petnet needed a brand identity and visual experience to strengthen the appeal of their platform with the goal of increasing user adoption. I introduced interactive solutions such as hand-drawn concepts, interface animation, loaders, icon design and animation, brand direction as well as provided an interactive approach to their brand.
INSPIRATION
To create the app’s loading animation, I naturally looked to Edweard Muybridge’s photographs of a dog and a cat in motion.
ICON DESIGN
The challenge was to develop new features to the existing app, while creating all new interface designs that are attractive and inviting to the pet industry’s target market. The aesthetics needed to be pleasant and calming to the user. I kept the idea of caring for a pet and feeling connected with them while one’s not available. I decided to go with a hand-drawn traditional method for animating the app’s loader.
USER EXPERIENCE & INTERFACE DESIGN
The app offers a complete profile for your pet to provide the accurate measurements for each timed meal based on the pet’s weight, age, and activity levels.

Creating a streamlined user experience that can be used to create a pet profile, and allow the app to work
silently in the background was key. The app only notifies you when your pet has been fed, if the food is low, or if there is a problem with the feeder.

New features include an option to connect more than one feeder for multiple pets, and an ecommerce delivery service based on your pet’s nutritional needs. I mapped the ecommerce feature, and provided designs for the food’s delivery information.
PIXELSUGAR
NEXT PROJECT:
VIXLET
Let’s work together
DESIGN STUDIO  
ESTABLISHED 2017 LOS ANGELES CA
T H E  F U T U R E B O N E S