Petnet needed a brand identity and visual experience to strengthen the appeal of their platform with the goal of increasing user adoption. I introduced interactive solutions such as hand-drawn concepts, interface animation, loaders, icon design and animation, brand direction as well as provided an interactive approach to their brand.
CHALLENGE AND SOLUTION
To create the app’s loading animation, I naturally looked to Edweard Muybridge’s photographs of a dog and a cat in motion.
USER EXPERIENCE & INTERFACE DESIGN
The challenge was to develop new features to the existing app, while creating all new interface designs that are attractive and inviting to the pet industry’s target market. The aesthetics needed to be pleasant and calming to the user. I kept the idea of caring for a pet and feeling connected with them while one’s not available. I decided to go with a hand-drawn traditional method for animating the app’s loader.
The Petnet SmartFeeder is a Wi-Fi connected automatic pet feeder for cats and dogs. Using the Petnet App you can personalize your pet’s daily meal times and portions, order pet food for delivery – and even feed from your phone.
modernizing the pet food industry.
Client - Petnet, Inc., Makers of Petnet SmartFeeder products
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ESTABLISHED 2017 LOS ANGELES CALIFORNIA