Lead Visual Designer · Product & Brand Systems
Branded Visual Experiences · Android and iOS
I directed the visual evolution of a patented creator platform through brand systems, customizable UI experiences, and scalable motion language.
Collaborated with global entertainment and sports partners to develop visually immersive digital experiences aligned with each brand identity.
Led the design of the brand guidelines book covering UI, typography, color systems, motion behavior, and iconography for both internal teams and external clients.
This is a category-based content sharing icon system designed to fit with notifications and special timer-locked emblems to fit within a collection grid. Capsules can be skinned to match a specific brand.
Animated capsules used for onboarding screens and splash pages showcasing designs for each category.
A look at the Capsule Styleguide
UI models created during this project were recognized for innovation in scalable content systems and branded interaction design.
The Capsule Builder is where users create new capsules based on a category. The builder can launch either by tapping the "New Capsule" icon or directly after capturing a photo/video for content.
The builder takes the user through a step-by-step process that chooses the capsule's category.
Launch from New Capsule or post-capture
Choose capsule category with color
Apply brand skin if applicable
Publish to the discovery feed
Capsule organization using Vixlet's category system. Each category requires a color to represent its content and allow the user to search for content by selecting a color.
Established a flexible visual system that supported multiple branded experiences while maintaining cohesion across the core platform. Streamlined design and engineering collaboration.
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©2026 Juan Montes Design
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