PETNET
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OCTI
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THE FUTURE BONES DESIGN STUDIO ©2024
LOS ANGELES CA

T H E  F U T U R E B O N E S

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brand experience for social engagement

VIXLET
Juan Montes
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PRODUCT
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Vixlet is a content sharing app helping brands grow their audience through a skinnable interface designed to cater to each affiliated brand

Role: Lead UX/UI Designer / Brand Strategy
Worked with Senior UX/UI Designer to lead Design team

EARLY DESIGNS
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The original designs were a category system which allows users to collect content and share socially.
Company would ultimately team up with brands to grow their followers within the Vixlet app.

Problem:
Designs were still in early concept phase, lacking clear functionality and style. Concepts were not communicating the message of connecting various brands with the app

SOLUTION
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Content Categories:
Incorporating colors to organize each lifestyle category.
Artwork represents different interests within each lifestyle

EMBLEM UX LAYOUT
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Organized Hexagons to fit into the screen for an endless collection

GAMIFICATION OF EMBLEMS
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A unique system which allows users to subscribe and upload media by collecting and creating unique emblems that function as virtual game pieces. The emblem crystallizes with higher levels of engagement.

BADGE NOTIFICATIONS
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Badge notifications designed into the emblems to notify users of timed-released, locked, and official branded content

MOTION DESIGN
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Motion design for onboarding intros and advertisements

FINAL PRODUCT
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We designed the app to be skinned for various brand collaborations

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Sports Brands:
Miami Dolphins
Women's Tennis Association
NFL

Music Brands:
Van’s Warped Tour
Slipknot
Bandcamp
Live Nation

Financial Brands:
Wells Fargo
American Express
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