brand experience for social engagement
PRODUCT
Client - Vixlet, LLC. (Formerly Divide Nine) - Social Platform
Vixlet is a content sharing app helping brands grow their audience through a skinnable interface designed to cater to each affiliated brand.
Role: Lead UX/UI Designer / Brand Strategy
Worked with Senior UX/UI Designer to lead Design team.
Role: Lead UX/UI Designer / Brand Strategy
Worked with Senior UX/UI Designer to lead Design team.
Badge notifications designed into the emblems to notify users of timed-released, locked, and official branded content.
We designed the app to be skinned for various brand collaborations.
Sports Brands:
Miami Dolphins
Women's Tennis Association
NFL
Miami Dolphins
Women's Tennis Association
NFL
Financial Brands:
Wells Fargo
American Express
Wells Fargo
American Express
Music Brands:
Van’s Warped Tour
Slipknot
Bandcamp
Live Nation
Van’s Warped Tour
Slipknot
Bandcamp
Live Nation
BADGE NOTIFICATIONS
FINAL PRODUCT
EMBLEM DESIGN AND ANIMATION
Strategized a categorization system for an expansive collection of brand and user-generated content— enabling the growth of unique emotional profiles for their social platform. Ignited the product’s brand identity with unique visual artwork and motion graphics that empowered a wide influential audience. Achieved 5 patent awards for display architecture and interface design.
CHALLENGE AND SOLUTION
The original designs were a category system which allows users to collect content and share socially.
Company would ultimately team up with brands to grow their followers within the Vixlet app.
Problem:
Designs were still in early concept phase, lacking clear functionality and style. Concepts were not communicating the message of connecting various brands with the app.
Company would ultimately team up with brands to grow their followers within the Vixlet app.
Problem:
Designs were still in early concept phase, lacking clear functionality and style. Concepts were not communicating the message of connecting various brands with the app.
EARLY DESIGNS
Content Categories:
Incorporating colors to organize each lifestyle category.
Artwork represents different interests within each lifestyle.
Incorporating colors to organize each lifestyle category.
Artwork represents different interests within each lifestyle.
SOLUTION
Organized Hexagons to fit into the screen for an endless collection
EMBLEM UX LAYOUT
Designs for onboarding intros and advertisements using After Effects
contact
design
PETNET
DESIGN STUDIO
ESTABLISHED 2017 LOS ANGELES CALIFORNIA
follow
A unique system which allows users to subscribe and upload media by collecting and creating unique emblems that function as virtual game pieces. The emblem crystallizes with higher levels of engagement.
GAMIFICATION OF EMBLEMS